Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual ladies, too little money for advertising designed she’d head to nightclubs equipped with bottles of spirits.
“ In the days that are early’d head to nightclubs with a container of sambuca within one hand, and tequila within the other, and encourage girls to download the application in substitution for an attempt,“ claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing away from toilets that are portable out toilet paper with leaflets marketing the software.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then further gaining traction many thanks to good person to person. „Online dating sites styles: exactly how Robyn Exton grew popular lesbian dating application Her“ weiterlesen