Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual ladies, deficiencies in money for marketing suggested she’d head to nightclubs equipped with containers of spirits.
„In the start we’d head to nightclubs by having a container of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for a go,“ claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing away from portable toilets handing out toilet tissue with leaflets marketing the application.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to marketing quickly saw individual figures increase steadily, then traction that is further gaining to good person to person.
Launched in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be into the dense associated with burgeoning myspace and facebook scene, the Her software now has several million feminine users all over the world.
Her was created from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.
The market is said by her ended up being dominated by „dating web sites which were initially designed for homosexual males, and tuned red for lesbians“.
Ms Exton had a business that is inside for this because during the time she had been doing work for a London-based branding agency, where her client made dating platforms. „Just how Robyn Exton grew popular dating that is lesbian Her“ weiterlesen