It is (very nearly) ValentineвЂ™s time!
So we figured it might be beneficial to this 4th post of our advertising imaginative show to have a look at how dating apps advertise. And determine what type of a software install promotions do they operate on in-app advertising companies.
If you wish to have a look at past post from this show:
To work on this analysis we utilize information provided because of the Cellphone Action platform. This information provides a sense of what type of advertising creatives they applied to 7 various companies: Twitter readers system, AdMob (therefore UAC adverts), Unity and Vungle.
The dating apps analyzed
The advertisement cleverness information from Cellphone Action is particularly strong for Android os, therefore we centered on a number of the biggest advertisers for the Android os apps (a complete great deal regarding the creatives are particularly comparable for iOS and Android). Here are the apps we looked over and their ranking within their particular category.
Interesting to observe how these apps categorized themselves based on their approach
As a component of contrast, we additionally viewed the Facebook feed advertisements operate by these apps ( more about finding you competitorsвЂ™ ads right here). „Top install that is app creatives from dating apps ed it could be advantageous to this 4th post of our advertising imaginative show to have a lo“ weiterlesen